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Google HCU Recovery - Is Your Site Ready For HCU Recovery?

Whatever the case, whether HCU or one of the more recent major updates to your core have affected you fixing your content is essential to the success. Perform a content audit, and look over the GSC or GA4 statistics prior to beginning the process of creating new content.

Recognizing the ways in which Google updates are altering SEO strategy can be eye-opening. Be aware of how mobile-friendly usability, safety and unique perspectives all play into value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to change their ranking algorithm so that they can prioritize content that provides genuine value to users, as a response to the increasing quantity of websites that have keyword-laden content that do not provide any value for searchers. This approach aims to tackle sites that only focus on light copy that has no real benefit or relevance for users.

The HCU update that Google released in August 2022 changed the way it evaluates the quality of websites, moving from a page-by-page assessment to domain-wide analyses. This meant that websites deemed not helpful could see a drop in ranking across the whole domain, instead of only specific pages.

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HCU Update also placed additional focus on sites' user-friendliness on smartphones, and favored ones specifically made to work effectively on smartphones and other mobile devices. Additionally, it promoted sites with secure browsing as a sign of the growing importance of the web in research, commerce and other activities that rely heavily on personal data security for users.

The September 20, 2023 Google HCU update expanded this concept in incorporating Experience within their notion of E-E-A-T. In the end, it became more difficult for businesses to boost their positions simply by updating blogs or articles even though it could be effective prior to the HCU update it no longer considered valid strategy.

How to identify the possibility of being hit by HCU?
Google's Core Updates throughout 2023 and September's Helpful Content Update brought a great deal of damage to a number of websites. after a few months, some sites which were impacted remain to fully recover from HCU.

Glenn Gabe found that only 22% of sites that he tracks had the growth by 20% or more since HCU. While this could be positive, it also shows that healing isn't easy for those affected.

If your website was affected by HCU, the first step should be identifying any contributing causes and conducting a content audit to assess the impact of these factors.

Once you've created informative and in-depth blog posts, proceed to more sophisticated techniques like blocking spammy backlinks, eliminating affiliate links, incorporating social evidence (customer testimonials or photos of the team) to improve users' experience, and so on.

However, if you find that your SEO efforts fail to yield positive results, it might be worth seeking outside assistance. Be sure to seek an expert that has proven track record backed with evidence and facts to avoid wasting your time and money on methods that won't work with your website Finding an expert helps you stay clear of typical pitfalls that cost time as well as money.

What can you do to heal from HCU?
Following Google's HCU September 2023 update, a lot of websites have experienced dramatic decreases in terms of both rankings and traffic however, some are showing promising indications of recovery.

In the beginning, in order to begin recovering from HCU, an extensive assessment of the content on your site should be carried out. This involves reviewing each page on your site to identify any areas which could have been impacted negatively through the HCU update and offer suggestions for how best to address the issues you find.

Removing duplicate content, removing low-quality backlinks, optimizing titles and meta descriptions and ensuring that mobile-friendly websites are coded properly on the right track are just some of the many tasks required for a site to function effectively.

Make sure your website provides top-quality, unique information if you wish Google to assess your website's legitimacy and credibility. It will also help visitors who come back regularly.

Be aware that recovery from HCU could take multiple weeks or even months; therefore, it's important to have an an extensive plan in place for improving your website.

Finding a seasoned SEO expert to help implement these strategies can also prove extremely beneficial. Find someone who has proven results, proven data and track record. Lastly, be willing to experiment with different strategies until you find the best one that is suited to the specific industry and website you are operating in.

Recovering from HCU
After much effort and delay, some websites are finally getting back on track after Google's update to the HCU in September 2023. However, it's important to keep in mind that SEO is an ongoing sport that demands dedication in providing quality information that is geared towards improving the user experience.

Additionally, Google no longer considers the HCU an all-encompassing signal, rather, individual pages will be evaluated separately to see whether they provide useful content or otherwise. Thus, even if you website has been damaged by the HCU techniques for recovery, like content marketing effective ways to recover.

The fundamental principle behind recovering from Google HCU means making sure that your site's content conforms to E-E-A-T framework guidelines. Your website will be able to ensure that it provides value for users, while also enhancing relations between you and your target audience.

Recovery from HCU demands patience and perseverance when it comes to creating content. Google continually refines their algorithm, and it could require a long time to recover; one way to ensure that this occurs rapidly is by consistently producing quality content that is in line with their guidelines while remaining adaptable enough to any future updates This way, your website stays relevant to the public as long as it is in compliance with the Google algorithm.