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Google HCU Recovery - Is Your Site Ready For HCU Recovery?
It doesn't matter if HCU or one of the most recent fundamental updates has affected your fixing your content is essential to successful. Do a content audit and look over your GSC or GA4 stats before beginning work on new material.

Acknowledging how Google updates are altering SEO strategy can be eye-opening. Consider how mobile user-friendliness security, unique views and safety are all factors in value-oriented ranking in search results.
What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking to prioritize content that provides genuine value to users, as a response to the increasing amount of sites with keyword-stuffed content that do not actually offer anything of use for users. This strategy attempts to combat sites that only focus on thin copy with no any real value or significance to searchers.
The HCU update that Google released in August 2022 modified the algorithm that it uses to assess website quality, shifting away from page-by -page assessments towards domain-wide assessments. The result was that sites deemed unhelpful could experience ranking drops throughout their entire domain rather than just individual pages.
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HCU Update also placed additional focus on sites' accessibility on mobile devices, focusing on ones specifically made to work effectively on smartphones and other mobile devices. Additionally, it promoted sites with secure browsing as a sign that the internet is gaining importance as a place for research as well as commerce, among other things which heavily rely on personal data security to protect users.
In September of 2023, Google's HCU upgrade extended the idea in incorporating Experience in their definition of E-E-A-T. This resulted in this created a greater challenge for companies to improve their rankings simply by updating old blog articles even though it could work prior to the HCU change, it was wasn't considered to be a valid method anymore.
What can you tell if you've been hit by HCU?
Google's Core Updates in 2023 and the September Helpful Content Update caused considerable harm to many sites; even after a few months, some sites that were hit hard have yet to recover fully from HCU.
Glenn Gabe found that only 22% of sites which he monitors had the growth in the amount of 20% or higher in the time since HCU. While this could be positive, it also shows that recovery won't come easily for the people affected.
If you have a website that is affected by HCU, the first step should be identifying each of the factors that contributed to it as well as conducting an audit of the content in order to evaluate them.
When you have created in-depth and useful blog articles, you can move on to more advanced techniques such as disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials or photos of the team), improving users' experience, and so on.
However, if your SEO efforts are failing to produce results, it may be worthwhile seeking out outside help. Make sure you seek out an expert who has an established track record, backed with evidence and facts so as not to waste money with strategies that won't work with your website Finding an expert helps you stay clear of the most common mistakes that waste time and cash.
What can you do to heal from HCU?
Since Google's September 2023 HCU update, many websites have experienced dramatic decreases in traffic as well as rankings, yet some show
promising indicators of regaining their status.
The first step towards recovering from HCU, an extensive assessment of the content on your site should be carried out. The process involves reviewing each webpage on your website in order to find areas that could have been impacted negatively through the HCU update. Then, you can offer suggestions for what you can do to correct any issues that are discovered.
Correcting duplicate content, removing low-quality backlinks, optimizing title tags and meta descriptions and making sure all mobile-friendly sites have proper coding in place are among the many tasks required for a site to function effectively.
You must ensure that your website has high-quality and unique contents if you would like Google to evaluate your site's legitimacy and credibility. This will also assist visitors who come back regularly.
It is important to note that the recovery process from HCU may take several weeks or even months; thus it's essential to have a comprehensive plan to improve your site's performance.
Locating a skilled SEO consultant who can apply these techniques can be very beneficial. Look for someone with proven results, proven data and track record. Lastly, try out various techniques until you discover the best one that is suited to your specific website and industry.
Recovering from HCU
After much effort and delay Some websites are beginning to recover from the Google's update to the HCU in September 2023. It is crucial to remember that SEO is an ongoing sport that demands dedication to providing high-quality content, which is focused on the user experience.
Also, Google no longer considers the HCU as a signal for all sites; instead, each page will be evaluated separately to determine if they offer useful information or not. So, even if your site is damaged by the HCU methods of recovery like content marketing are still viable ways of recovering.
At its core, recovering from Google HCU means making sure that your site's content conforms to E-E-A-T framework guidelines. This will ensure your site provides value for users, while also enhancing relationships between yourself and your intended audience.
Recovering from HCU demands patience and perseverance when it comes to creating content. Google continually refines their algorithm, and it could take time for sites to recover; one way you can ensure this happens quickly is to consistently produce quality content that is in line with the guidelines, while being flexible enough for future updates so that your website remains valuable to audiences and remains in line with the Google algorithm.